What is the best SEO secret that you know?

 SEO is scary for most people.

SEO is not rocket science though. I’ve been involved actively in SEO for over a decade now and I know one thing for sure about SEO: it’s NOT constant. It’s evolving every year.

And… there are NO secrets in SEO.

You just need to understand how Google ranks a website to improve your chances of ranking higher for your preferred keywords.

Google considers over 200 ranking factors into consideration. Out of them all, there are 3 things that play a key role which are;

• Content
• Backlinks and
• RankBrain (which determines the most relevant results to search engine queries)

If you get the above 3 things right, you’ll stay ahead of the SEO game. Yes, it’s that simple.

That being said, if you’re looking for some *secrets*, here are 3 of the best SEO secrets which are most effective in 2020.

Secret #1: Authority

Search engines like Google love authority sites. That’s why you often see authority sites always getting first page rankings for most of the competitive keywords.

So if you’re looking for more search traffic in the long run, focus on improving authority. One of the best ways to increase your website’s authority is to build backlinks.

According to Moz, 99.2% of all websites had at least one external link.

Backlinks are the backbone for any authority site and Google gives #1 importance to the web pages with more backlinks. There are a ton of ways to build backlinks for your site including;

• Writing guest posts for others
• Reaching out to other bloggers (through email outreach by creating 10x better content)
• Broken link building
• Creating infographics

Make sure to avoid these  while building links.

Secret #2: Target the long-tail

Long tail keywords contain 3 or more keywords. They are easier to rank for and no matter what niche you are in, you can use long tail keywords to generate more conversions.

For instance, “fitness apps for real estate agents” is a 6-word long-tail keyword. It’s easier to rank when compared to short tail keywords like “fitness apps”.

Are you getting it? So focus on using long tail keywords if you want to get more search traffic from search engines like Google.

Secret #3: You need an SEO tool

Almost every expert SEO uses a handful of SEO tools. So if you want better results from SEO, get access to the right tools. You don’t have to grab every tool under the sun but look for those tools that offer you almost every feature.

You can try all in one SEO tools like;

• Ahrefs
• Moz
• SpyFu

Have any questions? Share your thoughts in the comments below.

To your success,

Anil Agarwal